What a cool way to make people throw away their litter, “The Fun Theory” by Volkswagen came up with a genus yet simple idea. Their design team set up an experiment and came up with the idea of “World’s Deepest Bin”, they set up sound effects inside the bin to make it seem like it was very deep inside. This confused people when they threw their rubbish, as it took a while for it to land and make sound. The bin encouraged everyone to throw away little, even just for fun.
The bin collected over 72kg litter just in one day which was 41kg more than the normal bin. It was interesting to see how people reacted to the sound effects and how they interacted with it. More experiments like these should hopefully encourage people to keep the streets clean.